1.++Marketing

= ﻿Marketing Ideas, Issues, Problems = Thursday, 12 May 2011 **Could Moss, Alex and Brendan post their ideas on the name, logo and potential poster ideas and plans?**
 * Possible ideas for names-should be smart but not cheesy **
 * *BGS Beans **
 * *Light Dark Brew-quite good **
 * *Ye Brew **
 * *BGS Brews **

POSTERS: __1.__ Think of 3 options for the name · Once initial suggestions are thought of, contact the CEO and a vote will be taken on the official name of our Endeavour 2. After name decided, design logo for name · Get group to individually design logos and then a collaboration of the group to come up with 1 or a few designs (at your discretion) · As you have experience in this field Mr. McGregor, can you please transfer the design to a digital medium (some redesign may be necessary) 3. Identify target groups to market to  · In conjunction with Mr. Chall, I would like you to design a survey and, over the next couple of days, ask questions to each grade about times, pricing etc. This identification of target groups must be based on research rather than wild guesses. 4. Identify marketing strategies 5. Design posters for advertising · Multiple designs and targeting multiple groups! Posters which target specific brackets in which areas and broad advertising in which areas? No random placing of posters around the school. A plan is required. 6. Check out the selling site and work out what signage you might need – it will need to be easily removable · Please take into consideration past events and how they were good/bad · A speech on assembly is likely. Who should do the speech and what should he say?

**If possible having a coffee cup with the BGS logo as the art would be very appealing, not too hard to do-computer editing or actually doing with chocolate powder and pick :)**